1200 Lynch Street, St. Louis, MO, 63118 / Cake artist: Ian Greenlee and Julie Krovicka

 

Many people associate St. Louis with one of its beloved icons – anything related to Anheuser-Busch! And rightfully so, as St. Louis is well-known as a ‘brew city’; plus you’ll likely see the Busch name in certain places in the city. A-B started out as a modest place called Bavarian Brewery, which started near the Carondelet area (now South Broadway). Bavarian Brewery was started by German-American brewer George Schneider in 1852. Nearly a decade later, the brewery faced financial issues as it was sold to various people. By 1860, it was sold to William D’Oench and Eberhard Anheuser. D’Oench would sell his share in 1869 after being a silent partner. It would go to Adolphus Busch, who married Anheuser’s daughter, and worked for the company and became its secretary. The company was named the Anheuser-Busch Brewing Association in 1879. After Anheuser’s death in 1880, Busch took over the company and began to market it to the fullest. Busch was the first American brewer to use pasteurization in order to keep the liquor fresh. He also utilized most of the technology at that time, including the bottling and refrigeration process.

Numerous events and changes have taken place from that time. During Prohibition (the 1920s to the Great Depression), the company, while dealing with a blow, began to sell non-alcoholic beverages. One of them is known as Bevo. The company’s owners would own the St. Louis Cardinals for more than four decades. The biggest change to date would happen in 2008, when Anheuser-Busch was sold to a Belgian-Brazilian brewing company called InBev (short for Belgian company Interbrew and Brazilian company Ambev, which merged in 2004). Now called Anheuser-Busch InBev, the company is still going strong but is facing competition from craft beers and their brands.

Among the many brands owned by A-B are Budweiser, Michelob, Shock Top, Rolling Rock and many others. It also operates Busch Gardens in Florida.

This way to the Brewery tours!
This way to the Brewery tours!
Cake in front of the Anheuser-Busch building
The brewery as seen from the top of the Compton Hill Water Tower!
The brewery as seen from the top of the Compton Hill Water Tower!

Cake placement date:  April 4

Where is the cake now?: This cake was auctioned off on the biddingforgood website for $1,505 (highest bid for a cake!) on 1/1/2015.

Notes:  According to one of its artists Julie Krovicka, the men driving the beer truck on the cake was an inside joke, as the guy on the right is supposed to be a depiction of her husband, which was painted by her son Ian.

Anheuser-Busch on Facebook / Official website

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